Job Description

A leading New York-based luxury brand, is seeking a talented and skilled Copywriter to join our team. You will play a key role in crafting compelling, brand-aligned content across various digital channels, including email, SMS, website content, and digital marketing campaigns. This position requires someone who can create authentic and engaging copy for a Gen Z audience, without relying on slang, puns, or gimmicks.

Key Responsibilities:

• Write clear, concise, and engaging copy for emails, SMS, website content, social media, and digital ads.
• Maintain Coach’s distinct tone of voice, balancing fun, flirty, and sophisticated messaging.
• Develop compelling headlines, subject lines, and preheaders that drive engagement.
• Collaborate with designers to ensure seamless integration of copy and visuals.
• Adapt messaging based on campaign goals and seasonal initiatives.

Qualifications:

• 3+ years of copywriting experience, preferably in fashion, retail, or luxury.
• Strong portfolio showcasing short-form marketing copy (email, SMS, social media, digital).
• Ability to write for Gen Z audiences while maintaining brand authenticity.
• Experience working with cross-functional teams in a fast-paced environment.
• Familiarity with SEO and e-commerce best practices is a plus.

If you're passionate about writing and eager to contribute to a global luxury brand, we'd love to hear from you!

How to Apply:

Please submit your resume and portfolio for consideration.

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