Job Description
Position Summary: As the Integrated Marketing Communications Manager, you will lead the creation of marketing campaigns and brand-building initiatives that align with segment strategies. Your primary focus will be on creating and implementing omnichannel marketing strategies that boost brand visibility and generate demand. You will ensure seamless yet targeted customer experience across all marketing channels. Collaborating with various teams, you will oversee all client-facing creative content development, creating fresh, engaging, and cohesive narratives that resonate with each target audience. Additionally, you will integrate time-sensitive campaigns like inventory reduction and Finance & Insurance (F&I) deals into time-bound marketing efforts, while supporting digital initiatives that align with business goals. Your leadership will be vital in enhancing brand presence, building customer loyalty, and supporting continuous growth.
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Essential Job Functions and Duties:
Position Qualifications:
Experience : Over 7 years in marketing, specializing in integrated marketing strategies and campaign management. Demonstrated success in leading high-performing marketing teams and achieving significant business growth through innovative marketing tactics.
Strategic Thinking : Proven ability to craft and implement comprehensive marketing strategies that align with overarching business goals, ensuring sustainable growth and brand expansion.
Leadership : Exceptional leadership skills with a history of managing and mentoring dynamic marketing teams. Committed to fostering a collaborative environment that encourages high performance and innovation.
Budget Management : Expertise in managing substantial marketing budgets with a focus on optimal resource allocation to drive maximum return on investment, ensuring efficiency and effectiveness in financial planning.
Creative Thinking : A creative and strategic mindset to develop unique marketing strategies and content that not only capture attention but also resonate with target audiences, driving engagement and conversion.
Communication Skills : Superior verbal and written communication skills, crucial for articulating ideas clearly and effectively across a variety of digital channels and diverse audience segments.
Data-Driven Decision Making : Competence in analyzing complex marketing data and metrics to make informed strategic decisions, continuously optimizing content delivery to support campaign performance based on evidence and insights.
Project Management : Strong project management capabilities to oversee, coordinate, and execute multiple concurrent campaigns, ensuring timely delivery and successful outcomes. Accountable for deadlines and content quality.
Leadership and Collaboration : Demonstrated leadership with the ability to inspire and mentor teams, coupled with collaboration skills essential for working harmoniously with cross-functional teams to drive integrated marketing efforts.
Adaptability and Agility : Flexibility and readiness to adjust strategies in response to rapidly evolving digital landscapes and market conditions, embracing change to meet organizational objectives effectively.
Education : Bachelor’s degree in marketing, Business Administration, Communications, or a related field is required; a master’s degree is preferred.
Physical Requirements and Workplace Accommodations: This role primarily operates in an office environment with standard office equipment (computers, telephones, etc.). We are committed to providing reasonable accommodation to ensure that all qualified candidates can perform essential functions.
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