Job Description

Job Description

Job Description

Location: Headquartered in Pittsburgh, PA, this is a hybrid role requiring a significant in-office presence

Classification: Exempt

Status: Full-Time

Reports To: Chief Strategy and Growth Officer

About PANTHERx Rare:

PANTHERx Rare is an innovative specialty pharmacy driven by empathetic and experienced professionals helping to improve the lives of individuals living with rare and devastating conditions. As the leading rare disease specialty pharmacy, we are dedicated to advancing treatments for the most challenging conditions and helping people experience the moments in life that matter most to them.

Why Join PANTHERx Rare?

At PANTHERx Rare, you’ll be part of a passionate and growing team dedicated to improving lives through groundbreaking therapies and personalized patient care. We offer a collaborative, mission-driven culture, opportunities for professional growth, and the chance to make a meaningful impact in the rapidly evolving world of rare-disease care.

Purpose:

PANTHERx Rare is seeking a dynamic and experienced Senior Director of Marketing to lead the development and execution of the company's marketing strategy, with a focus on supporting our expanding portfolio of innovative rare disease therapies, including cell and gene therapies. This role will play a critical part in driving brand awareness, stakeholder engagement, and market growth while solidifying our position as the industry leader in rare disease care.

Responsibilities:

Strategic Marketing Leadership

• Lead the development and implementation of a brand strategy for multiple stakeholders (manufacturers, patients, prescribers, and payers) aligned with business goals and market trends.
• Understand the voice of the customer for multiple segments (manufacturers, patients, prescribers, and payers) and work with leaders to create meaningful differentiation in the marketplace.
• Act as a key advisor on market trends, competitive intelligence, and customer insights to inform strategic decisions in the business.
• Collaborate and work independently with executive leadership (CEO, ELT, and Board) to execute PANTHERx’s marketing plan and position the business and leaders for visibility and thought leadership in the market.

Marketing Campaigns and Brand Management

• Own PANTHERx’s brand strategy and identity, leading to a consistent representation and differentiation as The Rare Disease Pharmacy in the marketplace.
• Lead the planning and execution of multi-channel marketing campaigns targeting healthcare providers (HCPs), payers, patients, and biopharmaceutical manufacturers.
• Position PANTHERx as the leader in rare disease pharmacy for both manufacturer partners and patient-centered care.
• Oversee the development, review, and approval of compelling content, including promotional and educational materials.
• Drive digital marketing initiatives, leveraging SEO/SEM, social media, and data-driven strategies to maximize PANTHERx’s reach in the marketplace.
• Leverage CRM and marketing automation tools to personalize communications and improve customer engagement across multiple segments including manufacturers, prescribers, patients, and payers.
• Lead in the strategy, positioning, and collateral development for PANTHERx Rare’s attendance at industry events to enhance brand visibility and establish thought leadership in rare disease and specialty pharmacy markets.

Internal Communications and Associate Engagement

• Lead development of PANTHERx’s marketing materials and oversee inventory of various marketing assets available for internal and external uses.
• Work closely with Human Resources to engage associates in the business and brand strategy.
• Assist with internal associate communication plans to assure alignment with brand.

Team Management and Stakeholder Engagement

• Build and lead a high-performing marketing team including external partners, fostering a culture of innovation, collaboration, and accountability.
• Mentor team members to enhance their skills and ensure alignment with company objectives.
• Work closely with executive leadership, clinical, operations, and business development teams to create targeted marketing strategies that drive growth and strengthen relationships with all stakeholders.

Required Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field.
• 10+ years of progressive experience in marketing, with at least 5 years in a leadership role.
• Experience in healthcare.
• Proven ability to develop and execute successful marketing strategies in a complex, regulated environment.
• Exceptional leadership and team management skills with a focus on collaboration and innovation.
• Proficiency in digital marketing tools, analytics platforms, and CRM systems.
• Excellent communication and presentation skills, with the ability to engage effectively with internal and external stakeholders.
• Strategic thinker with a hands-on approach to execution and problem-solving.

Preferred Qualifications:

• Graduate degree highly preferred (MBA).
• Experience in specialty pharmacy, pharmaceuticals, rare disease and/or cell and gene therapies.
• Strong understanding of rare disease markets and stakeholder needs, including HCPs, patients, payers, and pharmaceutical partners.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax/copy machines.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands and fingers; handle or feel; and reach with hands and arms. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function of the job.

Hybrid, remote and flexible on-site work schedules are available, based on the position. PANTHERx Rare Pharmacy also affords an excellent benefit package, including but not limited to medical, dental, vision, health savings and flexible spending accounts, 401K with employer matching, employer-paid life insurance and short/long term disability coverage, and an Employee Assistance Program! Generous paid time off is also available to all full-time employees, as well as limited paid time off for part-time employees. Of course we offer paid holidays too!

PANTHERx Rare Pharmacy is an equal opportunity employer, and does not discriminate in recruiting, hiring, promotions or any term or condition of employment based on race, age, religion, gender, ethnicity, sexual orientation, gender identity, disability, protected veteran's status, or any other characteristic protected by federal, state or local laws.

Job Tags

Similar Jobs