Job Description

Position Summary:

The Senior Digital Marketing & Analytics Manager will be responsible for creating, improving and maintaining website and digital marketing content to ensure customer engagement, brand consistency, content optimization and a positive customer experience.

Essential Job Duties:

Develop, create, and manage engaging content that aligns with our brand strategy, and addresses the needs and interests of our multiple stakeholders
Collaborate with team members to develop a content strategy that promotes internal and external user engagement
Use web metrics and knowledge of digital technology to maximize search rankings, optimize content, and analyze user engagement
Develop and implement effective SEO and SEM strategies that drive traffic and bolster conversion for all of Exertis | Almo's web properties
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Develop and manage an editorial calendar, collaborating with marketing and design teams to ensure consistent brand messages across all channels
Advise internal and external clients on the most effective methods for presenting content on the web

What we look for in a candidate:

Bachelor's degree in computer science with coursework in graphic design, web development, or similar
Minimum of 6 years' experience in web project management.
Basic technical knowledge of HTML and web publishing
Knowledge of SEO and web traffic metrics
Knowledge of UX/UI practices and standards
Familiarity with content management platforms
Ability to build consensus and work effectively within a cross-departmental team
Excellent verbal and written communications skills
Experience with MS Office suite
Attention to detail
Good organizational and time-management skills

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