Job Description

As a Campaign Manager , you will report to a Senior Manager, Campaign Management Lead and use your 3+ years of experience in digital campaign management to plan, deliver, and optimize omnichannel ad campaigns. The Campaign Manager oversees the recognition and delivery of revenue closed by the Sales team, inclusive of managed service and self-service campaigns across all products. The Campaign Manager will also be responsible for the strategic planning and stewardship of the media campaigns, inclusive of campaign set-up or guidance for the advertiser, pacing & optimizations, and performance reporting.

This position is both strategic and tactical in scope, requiring the Campaign Manager to understand a brand’s marketing goals at a high level, identify the tactical job to be done, and deliver on the overall marketing objective. As the subject matter expert on media and audience tactics, Campaign Managers will be responsible for helping achieve client-specific goals through expertise in optimization strategies and guidance on best practices. This role also requires Campaign Managers to regularly interface with external partners, including clients and agency partners, through Campaign Manager-led office hours.

Responsibilities:

• Responsible for strategic planning and execution inclusive of both managed and self service campaigns, acting as the consultative expert.
• Active subject matter expert on media planning, audience strategy, and platform activation, acting as a key internal resource.
• Attending external client and agency calls, acting as the expert on media tactics, audience strategy, campaign stewardship, and ad serving platform expertise.
• Demonstrate deep expertise of various media types, including but not limited to paid search, programmatic display (Onsite, Offsite), direct digital sponsorships, CTV, social media (Meta, Pinterest, TikTok), digital OOH, and experiential in-store tactics (demos, sampling, TV wall, etc.).
• Understand and apply the purchase funnel based on client objectives: upper funnel awareness, mid-funnel consideration, lower funnel conversion.
• Work with Sales & Account Management teams to formulate strategic, data-driven media proposals that achieve client goals.
• Participate in strategic initiatives that impact both the Campaign Management organization and other cross-functional teams.
• Communicate campaign performance metrics, insights, and optimization recommendations by leading regular calls with internal & external stakeholders.
• Identify incremental revenue streams, in partnership with Sales, based on campaign performance, test & learn opportunities, and seasonal programming.
• Partner with Media Insights on campaign measurement and insights generation.
• Demonstrate diligence, attention to detail, and adherence to Walmart Connect’s best practices throughout the full campaign life cycle [pre-sale to post-sale].
• Responsible for adhering to internal SLAs and campaign QA processes to ensure a seamless campaign launch for both managed-service and self-service campaigns, resulting in a high-quality experience for advertisers.
• Develop, grow, and maintain relationships with internal and external teams through exceptional client service.
• Partner with cross-functional teams to successfully traffic campaigns into varying ad technology environments (Onsite, Offsite, Paid Social, Search, In-store, etc).

Qualifications:

• Four-year Bachelor's Degree in Advertising, Journalism, Marketing or related field
• 3+ years of experience in bid management, campaign management/optimization, or digital media operations within paid search, programmatic display, publisher display media, network media buys, and/or social media platforms
• Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, New Buyer, etc.) and ability to analyze media math to inform optimizations
• Client facing experience with the ability to proactively identify risks and effectively develop and communicate solutions
• Strong curiosity to learn new ad platforms and media tactics while thinking critically on their application
• High comfortability with navigating a rapidly evolving environment and operating in ambiguous situations
• Ability to work autonomously and demonstrate a proactive bias for action
• Excellent verbal and written communication skills
• Ability to advise partners on media best practices and areas of opportunity
• Strong project management skills and the capacity to work under pressure while managing competing and/or changing priorities
• Understanding of traditional and interactive media planning elements
• Proficiency working with Microsoft programs: Excel (pivot tables, data/number analysis), PowerPoint (deck creation, visual storytelling), Word, Outlook
• Experience using systems like Salesforce, JIRA, Tableau, SQL, Power BI

Preferred Qualifications:

• 3+ years' experience managing and/or consulting on digital campaigns across display, video, social, search, experiential
• Extensive experience and expertise in programmatic advertising, including knowledge of DSPs, DMPs, ad exchanges
• Proven track record of creating strategies that influence advertisers’ investment in Walmart media/advertising

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