Digital Content Strategist Health and Wellness Start-Up Job at Goodwin Recruiting, San Jose, CA

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  • Goodwin Recruiting
  • San Jose, CA

Job Description

Job Summary Were seeking a strategic and creative Digital Content Strategist to lead the development and execution of a cross-platform content strategy at the intersection of biohacking, health optimization, and cutting-edge medical technology. This is a high-impact role for someone who thrives in fast-paced, early-stage environments and is passionate about translating complex health science into engaging, high-converting content. Youll be joining at the ground-floor of a health innovation venture focused on next-gen health monitoring and digital wellness. The core technology explores real-time, implantable sensor systems that align with Healthcare 5.0enabling smart disease detection, intelligent treatment pathways, and highly personalized care through biofeedback, AI, and precision diagnostics. Digital Content Strategist Health and Wellness Start-Up Benefits Competitive salary ($90K $130K). Fully remote work with flexible hours. Opportunity to work on cutting-edge AI-driven medical technologies. Health, dental, and vision insurance. Digital Content Strategist Health and Wellness Start-Up Responsibilities Editorial Calendar Management: Build and manage a forward-looking content calendar; coordinate execution across design, copy, and production teams. Performance Optimization: Track KPIs and performance metrics; run ongoing tests to refine formats, timing, and storytelling hooks for both short-form (Reels / TikTok) and long-form (YouTube / podcast) content. Trend Translation: Stay on top of the latest trends in biohacking, fitness, wearable health tech, and digital health; translate insights into actionable and engaging content ideas. Narrative Development: Collaborate with founders, creatives, and medical advisors to craft compelling narratives that simplify scientific innovation for a health-conscious audience. Funnel Strategy: Support audience funnel strategy, including lead magnets, course launches, newsletters, and affiliate campaign integrations. Scientific Accuracy: Work with advisors and subject-matter experts to ensure the content is not only engaging but also accurate, credible, and rooted in evidence-based science. Digital Content Strategist Health and Wellness Start-Up Requirements 3+ years of experience in content strategy, brand storytelling, or social media growth for a wellness, health tech, or DTC startup is mandatory. Deep personal interest in health optimization, performance science, or making incremental changes to one's body, diet, and lifestyle to improve overall health and well-being, ranging from simple lifestyle modifications to more advanced interventions. Experience writing scripts for platforms, particularly short-form video and long-form educational content. Experience using analytical tools like Notion, Google Analytics, Later, Buffer, or Hypefury. Bonus if you have working knowledge of SEO and/or YouTube SEO, basic video editing tools (CapCut, Premiere, etc.), Kajabi, Substack, or similar platforms for course and community launches. Candidates must share their portfolio or examples of brands and campaigns theyve helped grow. Post Josie Crudo #J-18808-Ljbffr

Job Tags

Flexible hours,

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